We go one step further than Fair Trade. King’s Row Coffee only sources the world’s best beans. This level of quality costs more money for farmers to produce. Unfortunately, Fair Trade does not guarantee a level of pay necessary for farmers to produce the highest quality coffee, and does not properly reward their efforts.
Our importer travels to the coffee growing regions and fosters personal relationships with the farmers. Growers are educated and given incentives on how to bring us the top quality beans. A premium is paid directly to the grower based on the quality of the brewed coffee at 35 to 100% greater than Fair Trade prices.