Inherent bean quality and flavor certainly influences your coffee experience, but it is not the full-picture. There are a variety of common external factors that affect coffee flavor, by altering our palate’s and even the brewing process itself.
You can take a $100 bottle of wine and turn it into a $10 tasting experience if it’s paired with the wrong dish, simply because taste operates relatively — not statically. Our palate cannot register flavor in an accurate and consistent manner with a faithful relationship to some absolute scale, like a thermometer. Rather, our palate measures all taste in sequence, relative to what immediately preceded it.
Not everyone consumes coffee in a vacuum — black, at sea level, in their kitchen — and there are a variety of common settings that affect coffee flavor. The same cup of coffee will taste entirely different in your kitchen than it will at high altitudes, in ocean-air environments, in terrestrial settings, with food and so on.
King’s Row Coffee is the only coffee company to place as much emphasis on external influences and inherent quality. We craft massively complex flavor profiles that are designed to be perfect in various settings that diminish our coffee experience.
The result is amazing coffee, no matter where you are or what you are doing.